‘The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every interaction is an opportunity to connect with travellers. In order to stay competitive and relevant, travel organizations need to rethink how they design and execute marketing and communications with existing and potential clients.’
New research indicates that it can now take 49 touchpoints to convert a traveller, what are the touchpoints you are currently using and are they all branded?
FB, Instagram, newsletters, emails all have your branding on them but what about touring itineraries? Are you sending them out with your branding on them instead of the tour operators?
Branding tour itineraries is simple with our Journey Planner function. When you subscribe to Tour Atlas, we add your logo to your account. It appears on every email and tour itinerary you send to your clients. Branding the itineraries with your logo and contact details puts you front and centre in your client’s mind, not the tour operator.
You want the client to build loyalty to your brand, not a tour operator or OTA!