The Buzz
What's new in touring

Are you using Personalised Marketing and Branding?

If you’re not, what are you waiting for?

‘The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every interaction is an opportunity to connect with travellers. In order to stay competitive and relevant, travel organizations need to rethink how they design and execute marketing and communications with existing and potential clients.’

New research indicates that it can now take 49 touchpoints to convert a traveller, what are the touchpoints you are currently using and are they all branded?

FB, Instagram, newsletters, emails all have your branding on them but what about touring itineraries? Are you sending them out with your branding on them instead of the tour operators?
Branding tour itineraries is simple with our Journey Planner function. When you subscribe to Tour Atlas, we add your logo to your account. It appears on every email and tour itinerary you send to your clients. Branding the itineraries with your logo and contact details puts you front and centre in your client’s mind, not the tour operator.

You want the client to build loyalty to your brand, not a tour operator or OTA!

Need a refresher on how to use the Journey Planner, click on the link below and watch our short explainer video or alternately, send me an email at 

Many of you have spoken to our very clever IT Director, Greg, and as you know he is a font of valuable information. As our database of tour itineraries grows, using the platform effectively will help your searches return itineraries quickly. He will be contributing a tip every week to maximise your use of Tour Atlas.

Greg’s tip of the week

How to do exact searches.

When you do a search for new orleans you get 449 results but more than 300 of them aren’t for new orleans .  The reason for this is the way Tour Atlas tries to match all the words against the vast database of tour itineraries.  The solution is to use exact matching, simply surround your search in double quotes like this "new orleans" and you will only return tours for New Orleans.

When you sign up for Tour Atlas, you receive a Welcome to Tour Atlas email that has a list of tips on how to use the platform. If you can’t find it in your inbox or spam folder, email another one can be forwarded to you.

The Buzz
The APT Travel Group (ATG) launches its newest concept, TravelGlo.

This week’s deals
Exodus Travels is encouraging agents to send clients back to Sri Lanka by offering 15 per cent off tours travelling through until 30 April 2020, on bookings made between 16 July and 2 August 2019.

There are a selection of nine different itineraries across the Sri Lanka which are now on sale, together with their trips in India and Nepal, until 2nd August.

APT is celebrating the release of its 2020 Kimberley Wilderness Adventures itineraries by offering a range of Superdeals for early bird bookings.

Book before 15 December 2019 to take advantage of a range of Superdeals including fly free deals and savings of up to $4,000 per couple on selected Kimberley land and cruise combinations.

Other offers include savings of up to $1,600 on selected Kimberley land tours. 

Wishing you a successful week