Tour Atlas FAQ
Whether you call yourself a travel agent or a travel advisor, Tour Atlas helps you find and share itineraries fast.
WHAT IS TOUR ATLAS?
Tour Atlas is a tour search engine built for travel agents. It brings land tours, river cruises, expedition-style small ship itineraries, and rail journeys into one place, so options can be searched, filtered, compared, and shared quickly.
Tour Atlas is a research platform (not a booking engine). Agents use it to shortlist the right-fit itineraries, then book direct with the supplier.
HOW CAN TOUR ATLAS HELP ME?
Tour Atlas is designed to reduce touring research from 2–4 hours to around 15–30 minutes by putting key itinerary details in one place.
travel agents can:
- Search and filter based on the client’s enquiry
- Compare options across trusted brands
- Share clear, easy-to-read options in a client-friendly digital format
The result is a smoother enquiry process: less back-and-forth, faster turnaround, and more confidence in the recommendations being sent.
HOW DO WE BOOK?
Bookings are made direct with the supplier.
Tour Atlas is used for research and comparison only - it helps travel agents find and present the best-fit itineraries. Once the client is ready to book, the travel advisor books directly with the chosen supplier, as usual.
WHAT'S IN IT FOR YOU? HOW DO YOU MAKE YOUR MONEY?
Tour Atlas is funded through subscriptions.
Importantly, Tour Atlas does not sell sponsored placements. Search results are not influenced by advertising, and there is no commission split - travel agents keep 100% of their commission.
BUT WE DON'T SELL A LOT OF TOURING
That's exactly when Tour Atlas is valuable.
When touring enquiries are occasional, it's harder to stay across which brands suit which clients, what's changed, and where to find the details quickly. Tour Atlas keeps touring options organised and searchable, making every enquiry easier to handle - without losing hours to tabs, PDFs, and supplier sites.
OUR CLIENTS PREFER F.I.T
Tour Atlas works as a powerful F.I.T research library.
With 12,000+ itineraries from a wide range of trusted suppliers, it’s a fast way to uncover route ideas and itinerary pacing that supplier product teams have already created.
Instead of spending hours trawling websites for inspiration, travel agents can use Tour Atlas to search and filter for ideas, then share them with clients in a simplified itinerary format that’s easy to review and respond to.
WE HAVE PREFERRED SUPPLIER PARTNERSHIPS THAT WE NEED TO SUPPORT, CAN TOUR ATLAS BE TAILORED TO ONLY SEARCH ACROSS PREFERRED SUPPLIERS?
Yes. Tour Atlas can support preferred supplier arrangements.
CAN TOUR ATLAS BE ADDED TO OUR TRAVEL AGENCY WEBSITE SO WE CAN ATTRACT TOURING CLIENT ENQUIRIES?
Yes. Tour Atlas powers a white label solution called TravelCMS.
TravelCMS lets an agency embed a branded tour search experience on its own website, so touring clients can browse options 24/7 and enquire directly through the agency.
It’s designed to: - Attract touring enquiries through the agency’s own site - Keep the experience on-brand - Provide live, regularly updated content - Support conversion with clear, easy-to-share itinerary options
We look forward to having you join us on Tour Atlas
Alex Obleshchuk
Tour Atlas Co-founder